Here’s what happens when marketing is built on clarity, strong foundations, and smart execution.
CASE STUDIES
533% Revenue Growth Year-on-Year
An e-commerce fashion brand’s Google Ads performance had stalled. We rebuilt their campaigns from the ground up, restructuring the account, scaling high-performing products, and introducing real-time reporting to track what was actually converting. The result was a 533% increase in revenue, a 28% uplift in ROAS, and more than 17,000 additional sales compared to the previous year.
Challenge: The retailer was investing heavily in Google Search, but results were flat. The account structure was fragmented, inefficient, and made it impossible to scale profitably.
What We Did: Rebuilt the Google Ads account with clear segmentation by product and intent. Scaled winning campaigns while cutting wasted spend on underperformers. Implemented real-time reporting to highlight high-converting, high-return products.
30% More Leads at 13% Lower Cost
A financial services brand was running Meta campaigns that generated plenty of leads, but too many were low quality, and the cost per acquisition kept creeping up. By refining audience targeting, running structured creative tests, and improving how the algorithm learned, we helped them achieve 30% more qualified leads year-over-year while reducing CPA by 13%.
Challenge: Meta was delivering volume, but at a price. High CPAs and inconsistent lead quality meant ad spend wasn’t translating into reliable business growth.
What We Did: Sharpened targeting to focus on high-intent prospects. A/B tested creative across messaging, visuals, and CTAs to find consistent winners. Optimised platform learning by refining Meta’s algorithm settings.
Turning Awareness Into In-Store Sales
Launching a new FMCG product in a crowded category is tough. You need mass awareness that actually leads to purchases. For this brand, we designed and ran a social pre-launch campaign that built hype, reaching the right audience at scale, and converted that attention into real sales in grocery stores.
Objective
Outcome
Challenge: Breaking through the noise in an oversaturated FMCG category.The product needed quick traction, strong visibility, and a clear link between marketing activity and in-store sales.
What We Did: Created a pre-launch campaign with teasers to build early excitement. Delivered broad reach to generate mass awareness, layered with retargeting for relevance. Optimised messaging to strengthen brand recognition and drive purchase intent.
Powering a Brand’s International Launch
This UK brand needed visibility, sales, and proof they could compete in Australia. By pairing a tailored launch plan with a sharp search strategy, we delivered a 20× return on ad spend in Google Ads and set them up with a scalable structure for future growth.
Market
Challenge: As a new entrant to the Australian skincare market,the brand needed rapid awareness and conversions to establish a foothold without wasting spend.
What We Did: Built a market-specific launch strategy tailored to Australian demand and competitors. Targeted high-intent search queries with structured campaigns that captured ready-to-buy customers.Optimised campaigns for scalability and ROI visibility, ensuring long-term success beyond the launch window.
